Keywords Analysis is one word or set of words that we want our site to show when searching the internet. In simplified terms, keywords are the link between a web browser user and the content of a website. Using the correct and relevant words increases the number of times your website is viewed.
To help you choose the right keywords, we bring the top 5 keyword analysis tools.
1. Google Keyword Planner
The Google Keyword Planner is the first of our Top 5 Keyword Analysis tools. The tool is free of charge and comes as part of the Google Ads paid ad creation tool. In addition to displaying keywords, it also displays monthly searches, assumes cost per click (CPC), and suggests new keywords.
This tool is indispensable if you plan to get paid, but it also helps with keyword planning if you (and always should) think about SEO.
Steps to get to Google Keyword Planner:
- Sign up for Google Ads;
- In the upper right corner, click on “Tools & Settings”;
- The first column contains the “Keyword Planner”;
- Click “Discover new keyword” and let your research begin.
Tip: Start with simple words and/or terms for more complex ones. Add explored long-tail keywords to your content, since they are easier to rank and should complement the primary keywords you put in your headline.
2. Google Trends
Like Google Keyword Planner, Google Trends is a free tool and “user friendly; Plus: it does not require login.
Google Trends lets you see how often a keyword or phrase is searched. Unfortunately, Google Trends does not display searches on a monthly basis, but it is possible to see the seasonality of searches.
When using Google Trends, be sure to identify the location your search relates to, and we suggest that you not forget the dialects.
For example, if you’re targeting the County of Primorje-Gorski Kotar and you’re opening a florist, include the word florist in your ads. Why?
Useful, isn’t it?
3. Ubbersuggest by Neil Patel
A free tool, Ubbersuggest provides word and phrase suggestions that you can use in your ads. The tool lets you view seasonal trends and even competition. Also, the tool lets you view ideas for content and SERP analysis.
4. Moz Keyword Explorer
Although ranked # 4 in our top 5 Keyword Analysis tools, it is a very popular and used tool and of high quality. Moz Keyword Explorer is not completely free. The non-paying version is 10 monthly searches, which, we believe, is quite sufficient, to begin with.
A great tool because it does not display any hits but the monthly number of searches, keyword ideas, and positioning weight. Research it and use it to the end as it can greatly help you optimize your entire website.
5. Keyword SEO difficulty
Keyword SEO difficulty is our last suggestion In the Top 5 Keyword Analysis Tools. Like Moz Keyword Explorer, Keyword SEO difficulty is not completely free. The tool provides 10 days of free use. Keyword SEO difficulty describes how easy or difficult it is to win an SEO web page competition.
If you choose your keywords well, write a great article, an interesting headline, share your posts on social networks and forums, you can quickly improve your position on Google.
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Not sure yet how to choose the right keywords? Contact us and let the partnership begin!