You know it is very important that you offer the people on your site exactly what they need, that is, exactly what they are looking for on the internet. Your goal is certainly to get as many people using your site as possible and gain credibility in the area you are promoting and promoting online. Keyword search, if done the right way, will help you achieve your goals.
That’s what the talk this text, on her majesty called search keywords (Keyword Research). If you want the content you offer through your site to be relevant and just be the one to give internet users the answers they have, then you’re in the right place.
In order to run a successful online business, or simply to share certain content on the Internet from a hobby, you need to think about what really interests internet users, potential customers, and consumers of your content.
The calculation is easy. Give people what they want. Make your content exactly what they are looking for.
But what is it that people want? What interests them? What do they want to read about? What problem do they need to solve?
The best way to do this is to search for keywords. Now, if you are wondering what those keywords are, we have an answer for that.
Keywords are a single word or set of words in the form of phrases that most describe the content we share with people over the Internet. Keywords are the link between the content we provide on the internet and the users who search the internet. What matters most is that it is through these keywords we create that we want to be found when searching. Because, for free, we have good content if no one can find it and read it.
Now that we know what these keywords are, we can move on to how to create them. How do we come up with an idea of what keywords we should be writing about to reach a larger audience on the Internet?
And that’s where our search, or search, begins.
10 Keyword Search Tips
#1. The Funnel Method
First, make a list of topics, whatever comes to mind that you could write about. You will probably have plenty of ideas and write them all down. When you have a list of topics then you start to associate each topic with the appropriate keywords.
For example, if you want to write on a literature topic then your keywords could be a book, a novel, a writer, modern literature…
What’s more important is that you use “long tail” keywords. It’s those additions to the phrase that make it specific by adding context to it. These words will certainly have a smaller search volume but a higher conversion rate.
For example, if your keyword is a novel, you are likely to struggle with a lot of search competition and the question is who will be coming to your site for that keyword. But if you add something to your keyword that will individualize it, such as a crime weekend novel, then surely you have a better chance of ranking.
#2. PPC (Pay per click)
If, on the other hand, you feel that you do not have enough time to go through the whole process of searching for and designing keywords to rank as well as possible in organic search, you are always left with the option of paying for Google and going for paid search.
However, keep in mind that you and your paid search engine need keywords, so it’s best to use the Google Keyword Planner found within Google Ads. If you have your own business, then you choose the keywords that include the name of the product or service you represent, or some variation on that topic.
Google Keyword Planner can give you information about which of your keywords are popular and how competitive they are in the search world. Your goal is to “grab” a word that has high search volume, high popularity, and low competition. Then you enter that keyword into Google Ads and you pay Google to advertise. If you are interested in what are the best free keyword search tools yet, we recommend reading this text.
#3. Pre-existing topics
It doesn’t sound overly creative, but it can certainly be. Your web pages are already filled with diverse content. Why not use that content to create new ones.
For example, if you were writing about cocktails, think about what might go into it. List all the associations that occur to you for the word “cocktail”. You will probably have ideas such as fruit for cocktails, serving cocktails, seasons, and cocktails … Then you put those ideas into Google Keyword Planner and see what is relevant to the search.
#4. The time of year
Depending on the time of year, people are interested in different things and search for different content on the Internet.
When it is summer, people are interested in the sea, travel, various refreshments, salads… In the winter, different teas and hot chocolates, cold preparations, good movies are sought… During the holidays’ everyone is looking for the ideal gifts for their loved ones…. yes, you have a clear point.
There are two ways we can divide the year:
Time-division – this is most often a seasonal division; there may also be a breakdown by months, quarters …
Important Dates – We can also divide the year based on important dates such as Christmas, New Year, Valentine’s Day, March 8 …
Both of these divisions help us create the right marketing strategy. And at the core of marketing strategies are keywords that carry content.
So every time you plan on what to write and when you search for keywords, think about what time of year it is and whether we are approaching a holiday. It can give you many ideas about what to write about, and to be asked in view of the season.
#5. Popular topics
Sometimes we simply cannot, and do not always have to be creative and “discover hot water”. That’s why there are always trending topics that are current and read and write. These can be some awards, a sporting event, current news from home and abroad.
Of course, it’s not the same if you advertise sports equipment on the Internet or write about literature, you probably won’t be able to write exactly on the same popular topics. However, there are so many popular topics and events that just about anyone can find a link to what they are doing and write about it. We have to be so creative.
#6. Site Search
This is one of those obvious things that is so much overlooked and forgotten about. You probably also have a user search option on your website. Have you ever looked at what all users are searching for, or typing into a browser? If you did then you saw that people were just writing to you what they wanted to read.
What you need to do first, if you haven’t already, is to set up Google Analytics for your site. Under Behavior, you’ll find the answer to what people are looking for on your site and more about it. All of these user searches maybe ideas for you to create new content on your site as well as potential keywords.
#7. Branded phrases
There is a common belief that big brands are privileged by Google when it comes to search rankings. The Google algorithm seems to favor them, and that’s kind of logical. Big brands have credibility, and Google likes to play it safe. And that’s okay.
Now, if you’re just building your brand, then you can seriously wonder how to compete with big brands in Google search. Well, it’s best not to try to rank with the specific terms of your brand, which is still unknown, but with terms that can build your brand.
You can find these terms within Google Analytics on your site. You go to the Audience category and then Interests. Here you can see which audience is visiting your site and what are its interests and affinities. What pages do these people visit the most, how long do they stay, do they return to your site…? These are all important determinants to assist you in building and promoting your brand. And having a good knowledge of your audience’s affinity helps with keyword creation as well.
Here’s an example.
If you’re advertising sneakers on your site and want to rank for the term, you might want to break it down into several categories:
Search Category: Running Shoes Affinity Search: Running Marathons Audience Interests: Banja Luka Half Marathon
That’s where the keyword definitions are better.
When users search the internet and search for a product or service, they often search for it in their area. If you need a hairdresser, you will be looking for one in your city. If you are looking for a title you will first look for it in your local bookstores.
Location is an important determinant in search and small brands give the ability to rank very well in locally defined user searches. When a customer is looking for a product or service in their environment, and you are offering what he or she is searching for and being in his or her environment, the conversion is “at the door”.
#9. The search for balance
Keyword search requires a constant balance between several major determinants.
The first of these determinants is relevance. You can come up with fantastic keywords, but if they at least don’t match what you do or offer, then they don’t mean anything to you.
Then there’s the volume. It is a determinant that gives us an indication of how much a particular word is searched on the internet. So we have words that are extra popular, beyond those that offer you decent options, to those that are relatively little sought after.
Now that needs to be balanced with what the competition has to offer. This is where SERP (Search Engine Results Page) analysis can assist you.
Sounds dangerous, doesn’t it?
But it’s nothing more than typing in the Google search box that keyword you’re interested in and then seeing what Google throws at you. What are some websites that openly compete with you for a particular keyword, what their authority is in that field, and is it currently worth it to fight them for ranking?
A general rule of thumb is that if your business is just developing, and your site is relatively new, then it is wiser to target words that have slightly less competition, thus ranking faster for a better position on Google. The words that have less competition are the long-tail words mentioned above.
#10. Competition Analysis
If none of the above works, look at what your competitors are doing. And that is legitimate.
The point of keyword search is to choose the right keyword and outperform your competition in search results. To be able to surpass them, would it be nice to know how your competition is ranking for the words you are targeting? Or maybe take a peek at which keywords your competition ranks?
Of course, I’m not suggesting that you steal keywords from your competitors, but you can learn a lot from their example.
In the end … most importantly
Yes, I know, there are many questions you need to find the answer to, and the answers are more or less speculation.
That’s the magic of the curse of an adventure called keyword search. This is a field where you can and should always research, dig and find new directions for your marketing strategies.
So use the keyword search to constantly listen to what internet users are looking for, and then turn that into a good business.
If you liked this text I recommend you to read Amazing Google Marketing Tools (List to be Updated 2021)