You have your site, you work hard and long on it, you invest in quality and, of course, you want Google to recognize and reward your painstaking work and finally climb among the best, but for some unknown reason, it still fails you. What’s wrong with you and why you? Maybe you haven’t yet explored the term Off-Page SEO?
We assume you already know this, but it is not a bad idea to remind yourself once again: SEO optimization is divided into two groups: On-Page SEO and Off-Page SEO and it is not uncommon to happen, to overlook or ignore the importance of Off-Page SEO optimization. In fact, many people are confused by Off-Page SEO, so they think it’s synonymous with link building, that is where all the story ends. However, it’s not all that simple.
What is Off-Page SEO?
In short Off-Page SEO defaults to everything, you do outside of your site in order to improve its search engine ranking. More specifically, what you do to increase traffic, brand yourself or your business, become an authority, popular,… and not all of that has to do with site changes – is Off-Page SEO.
Link building is the essence of Off-Page SEO optimization, but it’s not just that. When it comes to On-Page SEO optimization, you, as the owner, have absolute control over the website, over every element of it, while with Off-Page SEO optimization, this is not the case.
To make it clearer, here is an example: If you ask someone ( blog, portal, site…) to link to your site, this is Off-Page SEO – because you have literally done nothing or touched anything about your site. Someone else just pointed a finger in your direction (linking to you). If e.g. tidy up your photos, shorten them, or just replace them with new ones – this is then On-Page optimization.
So any direct click-through to the website you control is On-Page SEO. And if it’s related to your site but you don’t directly influence it – then it’s Off-Page SEO.
And this form of SEO optimization requires strategy because your goal is the same – to generate as much traffic as possible, climb high in search results and become an authority in your niche.
Generally speaking, when it comes to SEO optimization – both OFF and ON complement each other. They are a kind of Jing & Jang SEO optimization. Content is an important part of any SEO strategy, but no matter how quality it is, if you do not pay attention to it, it is in vain. This is where Off-Page SEO and external links help you a lot. Recommendations and high ratings of your site coming from another site, comments, etc.
In this way, you will gradually become an authority in the field you are in and if you play smart, you will remain there.
Why is Off-Page SEO So Important?
Google, as you know, does not look at anyone’s fingers and fall for beautiful eyes, unless, of course, you manage to fool it, which is because of the powerful algorithms that are updated regularly – it gets harder every day. When ranking your page – Google takes everything into account. Regarding backlinks, authority is also important, the authenticity of the site from which it is linked to you, as well as the relevance and relevance of your content.
Of course, the goal is not to have a bunch of “bad” links pointing to you. Not a tiny bit goes under the hypersensitive Google radar. If you want to account for Off-Page SEO optimization and make the most of it, we suggest you pay attention to the following elements:
#1) ANCHOR TEXT
Off-Page SEO element number 1
Anchor text is a text that surrounds a clickable word, references it, and the link below it. They are used to link one website to another. It is important that this “surrounding”, ie. anchor text to be skilfully conceived and make wise references to the content and theme of your site. The text should be concise but also clear and relevant to the specific page. This has a lot to do with rankings and beware, Penguin, the Google algorithm penalizes any manipulation and attempted fraud.
Off-Page SEO element number 2
There are three types of backlinks: Natural, Handmade, and Self-Created. Natural links would be when e.g. food blogger inserts a link to your favorite grocery store in your text. Manually or intentionally, i.e. Conscious link building is about connecting a network of customers or seeking influential (authoritative and relevant) partners to share your content.
Standalone links include inserting backlinks into a comment on a forum, web directory or the like. Some of the standalone creation methods are closely related to Black Hat manipulations, so be careful, because this is where Google algorithms are especially lurking. On the other hand, no matter what type of backlinks you use – for Off-page SEO, the most important thing is that they are “clean”. that they are righteous, that you have substantiated them with real connections.
Off-Page SEO Element Number 3
Backlinks are very effective. According to the logic of Google, if someone links to your site – they guarantee the quality of your content, that is, it will be reflected on their site. However, search engines will not rank all these links equally.
Why is this important?
Imagine, for example, that you want to hire a wedding catering and two friends recommend two different catering services. Appreciate the opinions of both friends alike, but one of them is an accountant and the other is a chef at a famous restaurant.
Who will you trust more?
Of course, you don’t have to worry at all; you will listen to a friend who is a respected cook. The principle is the same when it comes to backlinks. If you are a catering owner and a popular food blog links to you, it is logical that this “recommendation” will get you more work than e.g. linking from a finance blog. However, this again raises the question of authority, that is – who is stronger and whose side is power. Is it, however, more in keeping with the Balkan circumstances when it comes to telling you a nice word from the President of the country who has nothing to do with your job or the chef of the best restaurant? Whose voice will be more powerful and who will get you where you want to be before?
Again, it all depends on your goals and strategy. If you want to rank faster – then you will rely on authority, and if you want a more consistent and quality ranking – then you will pay attention to the high relevance of the site that linked to you.
#4) Why are links still so so important to ranking?
Off-Page SEO element number 4
Sounds amazing, but PageRank, ie. the importance of page rank – it’s 20 years old (and in letters: twenty years old) and is still topical. Why is it like that? Because, despite everything, it is very difficult to manipulate them. Although you can actually buy them, high-quality linking is very difficult to come by. Authority is not in vain authority, and to get close to it requires a lot of “attention-grabbing.” Generally, people will not link to you if your content is useless to their visitors.
Off-Page SEO Element Number 5
There is no doubt that high search engine rankings are, among other things, a result of the organic traffic that site has. As we discussed earlier, Google recognizes quality, and your site will be far more valuable if your visitors come and return. Consequently, links from sites that have high organic traffic – will also give your site extra weight and relevance. Likewise, sites that mean something, but don’t have a high percentage of organic traffic – are also welcome. Take advantage of them too, because traffic is traffic.
6) Brand mention
Off-Page SEO Element Number 6
So, linking to your site is without a doubt essential, but what about the mention without linking. Google algorithms are so powerful that they are able to recognize the brand name, company name, etc., even when unlinked. And as such, it contributes to ranking as much as linking. Google believes that the only real difference between the two is that one functions as a link and the other is blank. So, mentioning is an important OFF THE PAGE factor and in order to be well known and to help your brand you can do the following:
- On behalf of your company, brand, etc., write guest articles for others (aka Guest Post)
- Hang out, a guest on radio and TV shows, podcasts, YouTube channels, and skits
- Use tools like Google Alerts or Ahrevs Alert to help you track who and where your competitors are mentioned. You can turn it all to your advantage and increase conversions. If you use MailChimp, you can set a warning to mention competitors. These are tools such as ConvertKita and Active Campagne.
Off-Page SEO Element Number 7
According to the MOZ, the reviews, i. Visitor ratings are the third most important factor in ranking in Google results. A snack pack and the fifth top ranking factor locally. If you have already researched SEO then you can assume, and it is logical to conclude that as many positive reviews, enthusiastic users, especially on Google My Business ratings, will be in your favor. Likewise, negative comments – affect the worse ranking.
8 ) Google My Business
Off-Page SEO Element Number 8
Google my business is a kind of Google business platform. Registration is free, and business profiles from this platform rank the highest in so-called. ” Snack Pack ” search results locally. Not only is the profile sufficient, however, but you also need to optimize it, as properly optimized profiles rank even better and are the fourth most important factor for local search results. So, if you want to rank for “Best Electrician Banja Luka” queries, – then opening and optimizing an account on Google my business is the first thing you have to do.
9) SOCIAL NETWORKS
Off-Page SEO Element Number 9
Google‘s official position is that social cues, or their popularity or lack thereof, are not one of the direct factors for high ranking. Most users, however, do not believe this and believe that the research that Google presents to the public is outdated. However, Google is probably right. Social networks are very easy to manipulate. For a few bucks on Fiverr, you can buy thousands of shares, good reviews, ratings, comets. As Google knows all this, the popularity on the social networks that you have gained from such a purchase does not guarantee you a good position.
On the other hand, if your content is good and sharing it on social networks generates a significant percentage of visits to the site – it will also have a positive effect on your rankings. The calculations are clear: real, real popularity on social networks drives more consumers of your content, and good content leads to more links and to all these Off-page elements that are important for ranking.
What can you do to improve off-page SEO?
- Photo Sharing – If you use your own photos on your site, then you can share them on sites like Flickr, Picasa, Photo Bucket, and more. People will be able to see, comment on them and if you have attractive photos, there is no doubt that many will follow the link all the way to your site.
- Video marketing – just like with photos, if you have any of your own, copyrighted videos on the topic you are writing about, do not hesitate to share them on YouTube, Vimeo, and the like. video sharing platforms. This way, you will subtly direct people to your site.
- Expand your list of friends and acquaintances – More precisely, in the offline world and life, try to get in the circle of people who will benefit online. This means trying to approach influences from your niche, as well as with the masters of your craft. You won’t lose anything if you ask them for help, so they refuse to answer – and that’s a lesson. Also, this will give you good old-fashioned techniques – word of mouth – to voice your brand, business or idea.
- Be responsible and kind to your customers. People, if they are particularly pleased or particularly disappointed, can hardly wait to express their opinions, praise, or criticize. Be that as it may, it is your responsibility to respond and to attempt meaningful communication with customers. If negative, you can turn the game to your advantage. Not everyone is common and some have an understanding of mistakes. You can make customer support available to them at all times, so you will gain trust, and this is one of the most important conditions for people to truly come back to you. A nice word still opens the iron door.
SEO optimization, especially off-Page, does not seem to be for shy people, because somewhere between the lines it says constant communication and the same skills – a key factor. It is imperative that you are constantly present, especially if you are in the initial stages of creating a brand. You have to cheer in different ways and make every move thoughtfully. Off-Page optimization is certainly an important factor in marketing strategy. Don’t ignore it. And beat shyness.
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